Privacy Policy
Last Updated: January 2026
HD Sports Suite UK ("we," "us," "our," or "Company") operates hdsportsuiteuk.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on our Website includes:
- Personal Data: Name, email address, phone number, and other contact information you provide voluntarily when signing up for newsletters or using contact forms.
- Technical Data: IP address, browser type, operating system, referring URL, and pages visited.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our Website, including click patterns, time spent on pages, and navigation behaviour.
- Device Information: Device type, unique device identifiers, and mobile network information.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Website and services.
- To personalise your experience and deliver content tailored to your interests.
- To conduct analytics and monitor Website performance.
- To track affiliate conversions and commission structures with partner casinos and betting operators.
- To send promotional emails and newsletters (with your consent).
- To comply with legal obligations and resolve disputes.
- To detect, prevent, and address fraud and security issues.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Website. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality.
- Analytical Cookies: Help us understand how visitors use the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to William Hill and partner betting sites to measure commission-eligible traffic.
- Preference Cookies: Remember your settings and choices.
- Marketing Cookies: Used for retargeting and personalised advertising.
Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may disable cookies, though some Website features may not function properly. You can also opt out of Google Analytics by visiting Google Analytics Opt-Out.
Third-Party Links
Our Website contains links to external websites, including William Hill betting sites and other casino and gambling affiliates. We are not responsible for the privacy practices, content, or security of third-party websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.
When you click links to partner sites, you leave our Website, and we cannot control how those operators use your data.
Your Rights
Under UK and EU GDPR: You have the right to:
- Access your personal data.
- Correct inaccurate or incomplete information.
- Request deletion of your data ("Right to be Forgotten").
- Restrict how we process your data.
- Data portability (receive your data in a structured format).
- Object to processing for marketing purposes.
- Withdraw consent at any time.
To exercise these rights, contact us at the email address below.
US Residents: If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Account and contact information: Retained for the duration of your use of our services, plus 2 years.
- Affiliate tracking data: Retained for up to 7 years for audit and compliance purposes.
- Analytical data: Retained for up to 26 months.
- Marketing data: Retained until you unsubscribe.
When data is no longer necessary, we will securely delete or anonymise it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: hdsportsuiteuk.com
If you are unhappy with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK at www.ico.org.uk.
Last Updated: January 2026